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DIE NEUE TYPOGRAPHIE JAN TSCHICHOLD,1928 148 x 210 mm / 60 gridded sheets Right hand page Die neue Typographie is one of the most important typography books of the 20th century. It analyzed typographic design, attempted to systemize the 'new typography, and advocated asymmetric composition with negative space and leading as important elements to the underlying structure. The premise of this asymmetric approach was that a document, page, or section were a whole and should have the balances and counterbalances of the textual blocks worked out rather than left to the hazards of space and the chance combinations of display faces. By using sans serif type that stripped the letter forms down to their basic, elemental shapes, and dividing the texts into functional parts, Tschichold streamlined the look of the pieces he designed. |
